July 15, 2017
The Highway of Heroes Living Tribute (HOHLT) has partnered with Aeroplan and Avis Car Rental in an effort to encourage Canadians to donate their Aeroplan Miles to the program. All miles donated will be used for fundraising purposes and to bring special representatives, silver cross mothers, regimental peers and families of the fallen to planting ceremonies.

“We are thrilled to work with Avis and Aeroplan on this great initiative,” said Scott Bryk, executive director of the HOHLT. “This is a perfect opportunity for Canadians to pay tribute to the brave men and women who have given their lives for our country and our freedom, and honour the families they have left behind.”

“Highway of Heroes is planting 117,000 trees along this 170km stretch of highway and we’re proud to work alongside our long-time partner Avis to help support this historic tribute,” said Kevin O’Brien, chief client officer, Aeroplan.
“Our connection with military heroes dates back to our founder, Warren Avis, who was a fighter pilot in the Army Air Corps during World War II,” said Stephen Wright, senior vice president, travel, partnerships and associations, Avis Budget Group. “We are committed to supporting the communities in which we serve and are proud to join Aeroplan in support of the Highway of Heroes Tribute Project.”

To kickstart the campaign, both Aeroplan and Avis offered to match all donations (up to 500,000 miles) between June 26 and July 2, effectively tripling the donations. HOHLT’s goal is to raise 1 million Aeroplan Miles. Individual donors are listed on a webpage on the Aeroplan website.

To learn more about this partnership and how you can donate, please visit https://beyondmiles.aeroplan.com/eng/charity/1034.