July 6, 2021
GMC provides new vehicle for tree planting campaign
General Motors of Canada generously donated the use of a 2020 GMC Sierra Denali 4x4 Duramax diesel truck to the Highway of Heroes Living Tribute’s campaign to plant 117,000 trees — one for every Canadian Soldiers lost in the line of duty. Valued at $95,000 plus taxes, the vehicle is fully decaled and will be replaced yearly with a new model truck for each year the sponsorship is renewed. The vehicle is sponsored by GM Defense — the military product division that focuses on the defense industry needs with hydrogen fuel cell and other advanced technologies.