January 1, 2017

Star Roses rebrands BrazleBerries line

Star Roses and Plants announced a rebrand of BrazelBerries line of small fruit to Bushel and Berry. “Following the purchase of the BrazelBerries program this past May, we asked our network growers, garden centers and consumers for feedback,” says Layci Gragnani, program manager of Bushel and Berry. “Enthusiasm was very strong for what Fall Creek had done creating and building the program, but there were naming and packaging improvements we identified. After much discussion and thought, we decided to rename and rebrand the program to Bushel and Berry.” The rebrand includes a new logo, tags and containers, which will be available at retail in 2017.