August 1, 2016

Star Roses buys BrazelBerries program

Star Roses purchased Plants of Fall Creek’s BrazelBerries program, a branded collection of ornamental berry plants. Star Roses and Plants will purchase the comprehensive BrazelBerries program, including the brand and variety portfolio and will take over management of the grower network and all sales and distribution. “The BrazelBerries brand has grown tremendously from its inception a few years ago to a top retail berry brand in our industry,” says Steve Hutton, President of Star Roses and Plants. “It is exceptional in every respect, from the genetics to the brand design and execution to the first rate marketing.”