August 1, 2017
Spider mows massive Mona Lisa
Dvorak, the Czech-based manufacturer of the Spider range of remote-controlled slope mowers, has launched its first global social media campaign featuring a giant version of Leonardo da Vinci’s famous Mona Lisa portrait, mown on a hillside at Dolní Kalná in the Czech Republic. The portrait, on a grass canvas measuring 200 by 250 metres with a gradient of 45 degrees, was created over a period of three days: two days of detailed surveying and one day mowing, using the company’s Spider 1 and Spider 2 mowers. It was filmed with drone technology by the motion picture and digital agency, Mustard, based in Prague. A scale drawing of the famous portrait was used to transfer reference points to the hillside using laser surveying technology and then the skilled Spider operators, including the company’s Managing Director, Lubomir Dvorak, mowed the 50,000 square metre image taking direction from the video producer.