August 1, 2019
PanAmerican acquires celosia line
PanAmerican Seed has acquired the complete celosia assortment and breeding research from Celex, b.v., a breeder/selection subsidiary under the Dutch cut flower company Fa. Van Der Boog & Van Den Bosch. PanAmerican Seed has collaborated with Celex for more than 25 years on cut-flower celosia series, such as Neo and Sunday, as well as potted and annual celosia series, such as First Flame, Dracula celosia, and most recently the new Concertina series. Celex was responsible for breeding, while PanAmerican Seed handled production, worldwide distribution, and sales and marketing. The acquisition will conclude in October. PanAmerican Seed is a division of Ball Horticulture, based in Chicago, Ill.