October 15, 2013
New sales strategy takes an integrated approach
Sumsion signed on with Landscape Ontario as Integrated Solutions Rep in early August. In this new sales position, he will develop marketing programs based on LO’s varied touch points, and most importantly, customers’ unique objectives. Whether it’s trade show space, print and online advertising, associate membership or other opportunities, Sumsion will advise customers on effective marketing mixes to reach the prime audience served by LO’s media.
“Greg has brought new energy to our sales efforts; it’s great to see him working hard on our customers’ behalf,” says LO trade show manager Heather MacRae.
“I am delighted to watch this new, customer-centred sales approach develop,” says LO publisher Lee Ann Knudsen. “From the first day, Greg was building comprehensive strategies to help his customers.”
Suppliers are appreciating Sumsion’s green industry background; he speaks their language. Sumsion graduated from the horticultural science program at Humber College, served as a garden centre manager, worked in retail merchandising and most recently assisted the Canadian Ornamental Plant Foundation with royalty administration. He can be reached at 647-722-6977, or firstname.lastname@example.org.