With an expanded show floor and exciting new features, Congress 2025 promises to be an amazing event for exhibitors. In addition to building a beautiful booth, don’t forget to leverage social media before the show to maximize your participation in the event and draw attendees to you. Here are a few ideas on how to build community buzz in anticipation of a major trade show.

Show the faces of the people who will be at your booth

Start promoting your presence at Congress by sharing your booth number and your registration promo code, but don’t stop there. Connect on a human-to-human level by highlighting the people representing your business.

Share genuine moments on Instagram stories

In-progress booth construction, packing for Congress, receiving and showing off swag you’ll give away at the show, explaining what products you will be showcasing, receiving your badges in the mail — sharing these moments will help visitors identify with your brand and recognize you as they explore the trade show floor. Spark their curiosity. Check out @linzeldistributing on Instagram for a great example.

Post on LinkedIn before the show

Ask your crew working on the booth to write one or two posts before the show to talk about special features, materials or decor that will be in your booth. Include their schedule, what they are looking forward to or their specific goals for the event. Or share past Congress experiences — is it their first or 20th time attending? See how Randy Tumber connects with peers on Linkedin.

Engage with other brands

When a post about Congress comes up in your feed, take the opportunity to engage with other exhibitors by liking and leaving a short, genuine comment such as, “See you there!” or “Can’t wait to visit your booth.” This is how you nurture a collaborative community, even with competitors.

Plan your visit

Familiarize yourself with the online floor plan at LOcongress.com and make a list of the other exhibitors you’re interested in visiting. Then follow them on social media and engage with their posts to build rapport.

Don’t forget to use #LOCongress2025 and tag @landscapeontario and @locongress2025 so we can amplify your posts and get them in front of key landscape professionals and the Congress community.

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