July 15, 2015
LO promotes your company to the public
LO Manager of Membership and Public Relations
We all know that promotion and advertising can be time consuming and costly. By taking advantage of what your Landscape Ontario membership has to offer, we can help you promote your company and save you money.
Landscapeontario.com is being revamped to promote our industry to the public and to connect the consumer with member companies. We encourage members to update their profile on the site, so that potential clients can view the type of work you offer. In 2014 we hosted over 323,000 users. Many members tell us they have received positive leads that resulted in great jobs.
We print 50,000 copies of Garden Inspirations magazine. This is a great looking magazine that every year promotes professional landscaping. All active member company names are listed in the magazine, which is distributed at home and garden shows and other events throughout the province. By the way, if you would like some copies to hand out at your own event, please let us know.
Only members of Landscape Ontario are qualified to enter projects into the Awards of Excellence. In this annual program, the winners are promoted through a press release and are often featured in magazines and on TV. We also offer a press release template that can be customized for your company to distribute to your local media. Several members have used this service with great success in gaining recognition and future work.
We encourage members to participate with your local chapter not only at regular meetings but also as an exhibitor at home and garden shows. Most chapters have a display at a local home show. It’s just another great way to promote your company to the public.
Canada Blooms is a fabulous opportunity to promote your business; members are represented at a central display funded by the association, and are eligible to receive a subsidy if building a feature garden. In 2014, we had well over $440,000 worth of print, online and broadcast media exposure, resulting in the Landscape Ontario brand and website being front and centre in the public eye. It allows our industry to make many thousands of consumers aware of how and why to hire a professional.
As an association, we spend a great deal of resources in promoting the beautiful spaces that our members create and the countless community projects freely worked on by our chapter volunteers. This again results in great media exposure.
To complete the Green for Life branding, we have promotional material available for members. These include truck decals, banners, flags, consumer handouts, plaques, etc., which all identify your company as a member of the world’s most active horticultural trades association.
Thank you for your membership!
Denis Flanagan can be reached at firstname.lastname@example.org or at 905-875-1805, ext. 2303.