October 15, 2017
Landscape Ontario’s member website, HortTrades.com, has undergone a transformation in both design and functionality, in an effort to make the wealth of content easier to view and access with ever-changing technology.

Dubbed “Project Butterfly,” work on the site has been carried out completely by LO staff who are thrilled to realize this first of many milestones in the ongoing evolution of LO’s web communications strategy.

Started back in 2015, the project was launched in conjunction with the direction and strategy of LO’s Branding Committee. Goals for the new website included: giving it a cleaner look, ensuring the website and its content were fully responsive (ie: viewable across many different screen sizes and orientations), increasing the areas for chapter and sector groups, conveying the professional activities of the association and the high calibre of work performed by
LO members.

The design eliminates the need for drop-down menus and uses a tagging system that displays related content similar to what is already being viewed. The system is based on detailed analysis of how users find and interact with the site.

More features will be added in the coming phases, including more integration of content from LO’s publications and consumer site, plus totally revamped member profile pages.