Marketers will tell you, promotion for a trade show is vastly different than traditional, year-round marketing efforts. Landscape Ontario and the Congress 2002 trade show division invite you to their Very Impressive Prospector (VIP) Club with a seminar geared towards trade show promotion, July 26 at the LO Horticultural Centre, Milton.

     This one-day seminar will be held by Barry Siskind, North America’s foremost trade and consumer show expert, who will provide hands-on techniques to develop and make the most of a specific show strategy.

     Siskind will show how to attract the right buyers to your booth, create an unique presence, find cross-promotional opportunities and turn leads into sales. Organizers warn this is not a traditional, static workshop: attendees should come with specific plans.

     The fee of $65 (plus GST) includes lunch. Register by July 10, as space is limited. For information, contact Brenda Speck, show coordinator at (905) 875-1805, ext. 353.