January 15, 2009
The LO Branding Committee will have a choice of bumper stickers and retailer program signs available soon for all LO members. We will have order details for you both here in Horticulture Review, as well as on e-mail.

Integrating the new artwork and tagline ‘Green for Life’ into all public communications will be integral to drive new consumers to our website. We know that by using the wordmark ‘landscapeontario.com’ on members’ vehicles, retail displays, store banners, product tags and packaging, we will get millions of consumer impressions. The program is designed to inspire a new generation of landscape products and service users and help them connect to member businesses.

The new consumer website is on target to launch at Canada Blooms and you will soon be invited to fill out new profile info on your business as well as supply us with podcast and YouTube segments. Our team is ready to assist you in any way as we get ready to tell the world how great our LO members are at making the world a better place for all. We are loading into the site hundreds of award winning design images and articles from our library. The website will have the same look as the banner, with an emphasis on design and plant use.

Webinar dates are scheduled for the next few months. These webinars are free to all members and invitations will be sent in our weekly LO e-mail, or by contacting Robert Ellidge, rob@landscapeontario.com. The webinars last about 45 minutes. We will also have new sessions in the new year on how you can incorporate the Green for Life program to help your business.
  • Jan. 12, 9:30 a.m. - Introduction to Green for Life
  • Jan. 12, 10:30 a.m. - How to use GFL to help your business
  • Jan. 13, 9:30 a.m. - How to use GFL to help your business
  • Jan. 20, 9:30 a.m. - How to run a local PR program
  • Jan. 20, 10:30 a.m. - Introduction to Green for Life
  • Jan. 20, 11:30 a.m. - How to use GFL to help your business
  • Feb. 3, 10:30 a.m. - How to run a local PR program

Thanks to the LO Branding Committee members for your hard work: chair Bob McCannell and members Bob Adams, Diana Cassidy-Bush, Phil Dickie, Paul Doornbos, David Emmons, Tom Intven, Tim Kearney, Steve Macartney, Jim McCracken, Mark Ostrowski, Nick Solty, Melissa Spearing and Alan White.

Member feedback opportunity

The Green for Life initiative depends upon member participation for success, so your feedback and comments are key. Please forward any thoughts on the program to branding@landscapeontario.com. This is a powerful communications tool: your e-mail will reach every Branding Committee member!

Retailer banner and store sign
LO’s Rachel bumper sticker
The ‘tree’ bumper sticker