April 15, 2014
Fire struck Rosa Flora Greenhouses in Dunnville in the early morning hours of Thurs., Mar. 6.

Since then, the Dunnville company finalized a deal to purchase Peter Bulk Greenhouses, a nearly 9,700 sq. ft. snapdragon operation outside of Welland.

The fire severely eliminated Rosa Flora’s snapdragon production. It is estimated the new facility will return the company to 20 per cent of pre-fire production.

As well, the company will rebuild the Dunnville facility, with hopes to have production back by the end of June.

A total of 19 fire trucks and dozens of firefighters fought the blaze.

Rosa Flora is a family-owned greenhouse facility with over 1.6 million sq. ft. of growing space, with between 150 and 200 employees.  

The company is North America’s largest gerbera grower, and also produces snapdragons, alstroemeria, sweetheart roses and stephanotis in the greenhouses.  

The following was posted on Rosa Flora Facebook page on March 6, “To our valued customers and friends: Early this morning we experienced a fire at our facility, limiting our ability to ship to you for the rest of this week. Your understanding and support would be gratefully received at this time. Please contact Joshua Bulk via his cell 905-981-9285, or jbulk@gmail.com, or Martin Otten on his cell phone 905-981-8439 for any sales related inquiries.”