February 15, 2012
Exhibitors receive promotion awards
Upper Canada Stone Company received the Best Promotion Award.
Winners of the best booth and best promotion awards were announced for six categories at this year’s Congress.

“A lot of thought, passion and hard work go into designing the perfect booth that not only attracts people, but also best represents your business and what it does,” said show manager Paul Day.

Best booth of show honours went to Fibertop from Playcare and Design of Milton. “We are quite surprised by this incredible honour,” said Andrew Crockett, owner of Fibretop. “When you walk around this show, you will see a lot of really nice booths. We were going for something clean and simple that quickly and easily tells the story of what we are.”

The winning booth in the heavy equipment category was Bobcat Company of West Fargo, N.D.

Taking the award for the category of 100 sq. ft., excluding heavy equipment, was the booth by the Region of Peel.

For booths between 100 and 400 sq. ft., excluding heavy equipment, American Express, Toronto, was declared the winner.

Banas Stones of Bolton won the category of over 400 sq. ft., excluding heavy equipment, while Turf Care Commercial Equipment, Div. of Turf Care Products Canada, of Newmarket won the small equipment category.

Landscape Ontario extends appreciation to judges of the best booth awards. They include John Le Roy of GSS Security, Hamilton, Deborah Dugan of Conexsys of Mississauga, and Amy Ruddell of Diversified Business Communications in Markham.

The Canadian Fence Industry Association’s Fencecraft presented its Best of Show Award to Fortress Fence Products and Fortress Iron Railings, divisions of the Fortress Iron Company, Richardson, Texas.

The Best Promotion Award goes to the exhibitor considered to have shown the best marketing mix to improve sales and brand image. Upper Canada Stone Company used print and digital catalogues, bi-weekly newsletters, dealer faxes and social media outlets like Twitter and Facebook to increase awareness of the company and brand.

“We wanted to use every possible medium to make sure we reached as many people as we could,” said Rob Redden, sales and marketing manager for Upper Canada Stone. “This award is an honour, and shows the things we are doing are recognized and working for the company.”