July 15, 2019
Danielle St-Aubin
Danielle St-Aubin
The Board of Tree Canada is pleased to announce the appointment of Danielle St-Aubin as its Chief Executive Officer, effective July 2, 2019. Ms. St-Aubin has worked in the not-for-profit sector for more than 15 years and has acquired a deep knowledge of the development and implementation of a broad range of strategies, including: communications and marketing, fundraising, sponsorship, and events. In her most recent role as vice-president of communications and marketing at Trans Canada Trail, she was responsible for raising the profile and increasing the reach of the organization. Before that, she served as vice-president of donor relations at The Ottawa Hospital Foundation.

St-Aubin began her career as publicist at United Way Ottawa before moving on to the Canadian Wildlife Federation, where she managed the rebrand and re-launch of the iconic Hinterland Who’s Who (HWW) program. She has an MBA from the Telfer School of Business.

Michael Rosen will be retiring from Tree Canada as of March 31, 2020, but will spend the remainder of his tenure as president assisting with the smooth transition of leadership, as well as supporting key development and other initiatives.

“Michael has shown remarkable leadership of Tree Canada over his 18 years serving the organization,” said Board Chair, David Domke. “He successfully transitioned a government-funded organization to a fully, privately-funded, self-sustaining non-profit, something that has rarely, if ever, been accomplished before. With Michael at the helm, Tree Canada has become Canada’s leading urban forest organization, planting over 82 million trees in school grounds and urban centres, and re-treeing neighbourhoods after natural disasters. Rosen oversaw the development of Tree Canada’s first carbon offset protocol, and helped establish the Canadian Urban Forest Network, a network of 900+ urban forestry professionals. He was instrumental in having Parliament proclaim Canada’s annual National Tree Day.”

Danielle is excited to join the team at Tree Canada. Future growth plans include the expansion of Tree Canada’s role in educating urban society on the benefits and joys that trees provide, and continuing to be the “go-to” organization for communities whose urban forests have been impacted by disasters.

To get involved or learn more, visit treecanada.ca.