As your executive director, I am reaching out to you with a heartfelt message: our association has always thrived on the strength of our community, the dedication of our members and the shared passion for landscape horticulture that binds us together. I have heard from many that the economic conditions we’re all experiencing are hard on business right now. There isn’t as much work as there used to be, the average job size is smaller and some are feeling overwhelmed and overextended.

Our association is more than just a network; it is a family of professionals who share knowledge, support each other when we need it most and work together to elevate each other. The benefits of being a member are numerous — from access to exclusive resources and educational opportunities to networking events and advocacy on behalf of our industry. Yet the true value of our association lies in our collective strength and unity of its members. We are at our best when we work together.

It can be very lonely during tough economic times. That’s exactly why it’s more important than ever to be there for each other. I urge you to reach out to your peers, colleagues and friends in the industry who aren’t yet part of the Landscape Ontario family to let them know about the many resources we have available, such as informal Shop Talk sessions, local chapter meetings and our Peer to Peer Network to help get them through this rocky road.

You are our greatest ambassadors. Your experiences, successes and the value you derive from being a part of Landscape Ontario are the most powerful testimonials we have. Share with others the most important reasons for being part of this family of professionals and encourage them to join us.

Here are a few ways you can help:

Share your story
Talk about how being a member of Landscape Ontario has positively impacted your business and professional growth. Personal stories resonate more than any marketing material ever could. Everyone has a unique story and reason for being part of Landscape Ontario.

Invite them to events
Our events are a great way for potential members to experience the community and resources we offer. Bring a guest to our next meeting or networking event.

Highlight the benefits
Remind your peers of the tangible benefits of membership, such as access to industry research, training programs and advocacy efforts that protect and promote our industry. Hint: the truck discounts through GM are on the rise again!

Be a mentor
Offer to mentor new members or those considering joining. Your guidance can make a significant difference in their decision to become part of our association.

Use social media
Share your positive experiences and the benefits of membership on your social media platforms. A simple post can reach a wide audience and spark interest. Tag us so we can amplify your post!

Together, we can ensure our peers are connected to Landscape Ontario so they can continue to grow and thrive. Our strength lies in our numbers and our shared commitment to excellence in landscape horticulture.

Let’s work together to build a stronger, more vibrant future together.

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