May 12, 2024
A BOLD approach
The distributor formerly known for selling in-lite products has taken manufacturing in house to create a new company called BOLD. “I wanted to create a brand that people could be inspired by for its bold aesthetic, its quality and its relentless attention to the customer — with a modern catalogue of products they could turn to redefine how they light the outdoors,” said Ramon Pieters, the company’s founder and CEO. Built to thrive in harsh North American climates, the premium quality products are made of materials such as marine-grade anodized aluminium and cast 304 stainless steel. A BOLD press release indicated the name choice is an expression of who they are and how they approach everything — from design sensibilities, to leadership and customer service. BOLD products are now available online and in store at participating suppliers. “We have big dreams and bigger plans for the future outside lighting,” said Courtney Rocha, head of brand. “We’re in a pursuit to create all kinds of solutions for professionals, and we’re just getting started.”